For Apple, they have been promoting AR equipment, and Cook has repeatedly stated that Apple will increase the AR field. According to foreign media reports, a recently disclosed patent on Apple's AR headset shows that Apple is studying how to manipulate virtual controls in the real world. In the future, the wearer of Apple's AR headset can display any surface as a touch screen. , You can perform some basic operations.
In the patent, Apple solved the problem of how people wearing Apple AR headsets interact with the virtual/reality hybrid environment they see. When using an iPhone or iPad as an AR viewfinder, users usually click on the screen to interact with objects displayed on the screen. But when wearing an AR headset, the same task can be troublesome. Previous attempts to interact directly with the AR environment required additional hardware, such as gloves or finger sensors. At the same time, trying to visually detect the contact between the finger and the surface is not accurate enough.
Apple's idea is to detect when users touch real-world objects by using infrared heat sensing. This method allows Apple glasses to visually project controls onto real-world objects, and when the user touches these objects, pass Respond to heat conduction when touching an object.
Apple has strong terminal processing capabilities and has the technical conditions to develop holographic AR terminal hardware. It is also the most likely large company to make results in this field. At present, its focus will also be on extending the life cycle of mobile phones. From its business revenue accounted for the total revenue, it can be seen that Apple’s main profit is mobile phones. Compared with Apple’s mobile phones, the revenue generated by wearable devices is only a quarter of the mobile phone revenue, which shows that the future potential is huge.
AR is the English abbreviation of Augmented Reality, which is called Augmented Reality in full. It is a technology that combines virtual information with the real world. AR extensively uses a variety of technical means such as multimedia, 3D modeling, real-time tracking and registration, intelligent interaction, sensing, etc., to simulate and simulate computer-generated text, images, 3D models, music, video and other virtual information, and then apply them to the real world. In the world, the two kinds of information complement each other, so as to realize the "enhancement" of the real world.
Holographic display technology is regarded as an important milestone in 3D display technology, but there are still huge technical challenges in terminal intelligent hardware. Holographic display devices are mainly holographic displays, and those that are compatible with ARVR include head-mounted displays, holographic AR smart phones, and tablet computers. The idealized holographic display requires a pixel size of less than 1um, that is, it can present several trillion pixels on a reasonable size display screen.
The entire holographic display market can be subdivided according to product types, application scenarios, and regions. The track is broad and shows a trend of rapid development. According to forecasts by authoritative organizations, the global holographic display track market will reach 36 billion U.S. dollars by 2020. According to the frost&sullivan report, the global holographic AR track market will grow from US$3.6 billion in 2016 to US$12.2 billion in 2018 by revenue indicators, and it is speculated that it will reach a total revenue of US$505.2 billion in 2025. The compound annual growth rate of hardware and software in the next 5 years will be as high as 68%, which shows that the future market space is unlimited. The market layout of international giants in the holographic AR industry mainly focuses on AR display devices, the underlying SDK platform and AI technology. For example, Apple’s AR kit and Google’s AR Core are software tool development kit platforms specialized in AR. The domestic market is Pay more attention to the development of its software applications.
As a company in the field of visual AR, WiMi Hologram (WIMI.US), its holographic cloud system is an exclusive R&D breakthrough of WiMi Hologram, and its leading application of WiMi AI face technology has been praised by many in the industry. Mobile phones equipped with facial recognition technology can be unlocked by swiping faces; speakers equipped with voice recognition and voice recognition technology can realize voice interaction.
WiMi Holographic Cloud is a way of providing content for augmented reality. It allows you to see and interact with the three-dimensional images of objects that do not exist in reality and the real world. Through the projection device, the image on the mobile phone or computer is projected. To other media. The most commercial value of WiMi Hologram Cloud is holographic technology. Holographic technology, also known as virtual imaging technology, is a technology that uses the principles of interference and diffraction to record and reproduce real three-dimensional images of objects. It is a three-dimensional imaging technology that uses coherent light interference to obtain all the information of an object. What holographic technology records is not an image, but a light field. Wide application scenarios, high industry growth.
WIMI holographic AI-MBTWIMI holographic cloud platform is a high-performance WIMI holographic cloud management platform developed by the company. It is mainly used to provide AR3D applications &; holographic entertainment, AR3D applications &; holographic advertisements for enterprises, groups, organizations or individuals. AR3D application & holographic technology services three major service systems. Cloud platforms are divided into To BTo C according to different applicable scenarios, and there are certain differences in the support of functions and features between the two. To B mainly provides holographic virtual content and technical support services for advertising, cinema, home improvement, catering, entertainment, amusement and other companies. To C-side applications mainly provide WiMi WIMI holographic cloud AI-MBTNSDK and its plug-ins to provide various personal value-added services in mobile photography and APP applications. In the future, it can also be applied to AR/virtual reality/smart glasses, DLP (digital Light processing) cast to the retina; with SDK plug-in and smart billing system.
As the bandwidth conditions of 5G holographic communication networks change, the 5G holographic application market will usher in an explosion. High-end applications such as holographic interactive entertainment, holographic conferences, and holographic conferences will gradually become popular in holographic social, holographic communication, holographic navigation, and holographic home applications. WiMi Hologram Project is based on holographic AI face recognition technology and holographic AI face-changing technology as its core technologies, and uses multiple technologically innovative systems to support holographic cloud platform services and 5G communication holographic applications.
WiMi Hologram builds a real-time modeling system for multi-angle shooting: full-dimensional image scanning of the collected objects and real-time synthesis into a three-dimensional model. Six-degree matrix light field system: Comprehensive use of multiple light sources to construct the imaging field of holographic virtual images. Binocular disparity intelligent enhancement system: During the acquisition process, it dynamically tracks the object's trajectory and adjusts the light to maintain the balanced value of binocular disparity. Multi-image dynamic fusion system: Multi-dimensional image wide-angle acquisition technology in a narrow space, applied to the miniaturized holographic warehouse of Cloud Vision. High-speed processing algorithm for holographic images: processing the image information at a high speed, and guarantee the rendering effect, the processing rate can reach 10GB/sec. Stealth polyester optical imaging film: the key component of holographic imaging, allowing holographic images to be displayed perfectly. Holographic virtual character voice reconstruction technology: using human skeleton dynamic capture, real-time image rendering, speech recognition technology, sound simulation technology to present virtual people. Holographic Cloud Platform: An interactive platform covering the entire country for image collection and restoration, with data storage, image restoration, and holographic social attributes. WiMi has built a complete 5G holographic communication application platform through the combination of the above systems to support various online terminals and personal device applications, while expanding holographic social communication, holographic family interaction, holographic star interaction, holographic online education, holographic online meeting, etc. Various mainstream 5G holographic applications.
WiMi Hologram has grown into one of the leading holographic cloud integrated technology solution providers in China. The company provides holographic vision AI synthesis and presentation, holographic interactive software development, holographic AR advertising, holographic AR SDK payment, and 5G holographic communication software development. The one-stop service of holographic AR technology such as holographic face recognition, commercial application scenarios are mainly concentrated in five professional fields such as home entertainment, light field theater, performing arts system, commercial publishing system and advertising display system.
High-quality AR products require network support with large bandwidth and low latency. 5G is undoubtedly the best choice. South Korea’s LGU+5G has already begun to provide AR video services for 5G users only. There are more than 500 content materials including dance, variety shows, sports, etc. According to the statistics of LGU, the average daily traffic of 5G users using AR is more than 1G. In the future, AR is an important entrance to traffic and one of the air outlets, and an important source of traffic entrances for operators.
The emergence of 5G will release new functions through billions of connected IoT devices. These devices will lay the foundation for smart cities and industrial automation, and realize the transformation of key services across industries and shape the quality of life of citizens. This highlights that 5G may become a potential driving factor for technologies such as the Internet of Things (IoT), artificial intelligence (AI), and augmented reality (AR), thereby driving the growth of key industries
