On October 21, 2020, LG Display officially announced that it has signed a strategic partnership for OLED technology cooperation with StudioLAB, an innovation studio opened by Walt Disney, the world's largest entertainment media company. DisneyStudioLAB is an innovative organization focusing on researching film shooting techniques and video production technologies for Disney's animation studios.
According to the strategic agreement signed this time, the two companies plan to start with Disney’s imaging experts’ OLED TV collaboration for content production in the next three years. By combining OLED technology with Disney’s content, the two companies will carry out multiple cooperation projects, which will provide global Disney Provided by fans.
First, LG Display will provide OLEDs for content production to TheWaltDisney Studios led by film production companies such as Marvel, Pixar, Fox, Lucasfilm, etc. TV. At the same time, in the Marvel studio where the "Avengers" series of movies were produced, LG 88-inch 8K OLED TVs were installed, and OLED TVs were used in TV production and post-production.
In the post-production of the film, the display performance of the video image is very important in the process of implanting the computer image because the original video is converted into the color effect required by the producer. Each pixel on the OLED panel can emit light independently. Compared with LCD, it has great advantages in color accuracy, contrast, viewing angle, etc., so it is evaluated as the best display technology that can reflect the colors required by filmmakers . Marvel Studios plans to use OLED TVs to reflect a higher level of image beauty.
Eddie Drake, Technical Director of Marvel Studios, said: "OLED can show distinctive picture quality, providing filmmakers and fans with the best viewing environment."
In addition, the two companies will also carry out a variety of project cooperation, and plan to set up a space for Disney Company to directly experience innovative OLED technologies such as transparency. At the same time, the two companies will actively carry out marketing cooperation, fully reflecting the high added value of & lsquo; low blue light Certification & amp; and & lsquo; flicker free Certification & amp; obtained from UL and TUV rhein and other international certification agencies.
Wu Zhanghao, vice president of lgdisplay TV, said: "lgdisplay has established close cooperation with Disney, the world's most popular content production company. The Disney content produced by OLED TV will bring more touching to everyone. I believe that in the future, individual families can also perfectly present Disney content through OLED TV."
"OLED technology will accelerate the development of innovative content and look forward to launching a variety of collaborative projects with lgdisplay in the future," said Matthew Deuel, director of Disney Studio Lab Innovation partnership
